With Fatwood Kindlin’ firestarter sticks, you can start fires in no time.  It’s true, these 8″ hand-split firestarter sticks start quickly with just the touch of a match, no mess, no chemicals, no hassle.  So for that special evening  when you would rather get cooking quicker or just want to get that fire going faster, use our Fatwood Kindlin sticks, she will love you for it.  So forget the fuss and get on with the fun, with Longleaf Lighter Company’s Fatwood Kindlin’.

But seriously, we had a real blast working with this client. bighouse was excited when called on to help rebrand this product from top to bottom.  From logo, packaging, content, web presence and social media, we hit the ground running at the opportunity.  This ecommerce site had challenges written all over it, featuring flash, PHP, javascript you name it. Because Kindlin’ is sold on both a wholesale and retail level, the site had to be developed to cater to both end users and reflect two pricing structures.

One of the most important things that the client required was control of their own site, allowing them to make edits and replace or add items, change pricing, etc.  This was accomplished by using Wordpress as our CMS platform and Cartweaver for the shopping cart features. The site even features ecommerce integration with the clients Quickbooks account, allowing automated order processing and hassle free online sales. Sales can be viewed in real time, batched immediately, providing a hands-free, no hassle ecommerce experience.  And of course to get the product out quicker to their customers, shipping integration with the fullfillment operation helped round out the entire site.

So give the site a visit and tell us what you think.

www.kindlin.com

Considering we never really know what’s  in our food, its good to know that All Natural Hardwood Lump Charcoal is just that, all natural. No chemicals, No additives, just natural charcoal, ala mother nature.

Then again, considering the philosophy and green practices of our longtime friend  Wood Products International, it’s no surprise to us that they chose this route.  Along with this product, they are also promoting the use of their All Natural Fatwood Firestarter stick. Are you seeing a trend here?

For the logo design and to maintain that clean, natural approach, we felt simpler is better.  Bright colors were used to draw the shoppers attention on the shelf, taking  advantage of  kraft paperstock that will serve as the packaging material for the bags. For the package design itself, we presented minimal use of illustration for the how-to steps.

We are also proud of the site design me put together as well. Take a look www.allnaturalcharcoal.com