Small Business, Big deal

Zach Kozdron — Tue, 17 Feb 2009 20:49:48 +0000

In these times of economic want and woe, it’s more important than ever to stick together. Chances are pretty good you’re feeling the economic pinch — especially if you are a small business owner — making the 2009 Small Business Summit here in Effingham County all the more important. Finding out what some of our area’s most successful business owners and entrepreneurs are doing to find new clients and customers, lower their operating costs, adapt to changing markets and succeed in today’s economic climate seems like a no-brainer. We’ll be there.

When Ken Stoner of Effingham County Chamber of Commerce, contacted us about developing a logo for this chamber-sponsored event, we were honored. We worked out several idea sketches and ended up going with a light bulb illustration, with a red-and-white on black color scheme. The DIN 1451 font family was applied. It is a realist sans-serif typeface that is used as a standard typeface for traffic, administration and business applications making it a perfect fit for the summit logo. On the vertical version, Futura was also used. The logo will be used on print products and advertising for the event.

The Summit is April 4, 8 a.m. to 1 p.m., at the Savannah Tech Effingham Campus. Reservations are limited. Reservations are free for Effingham Chamber members. (Non-members $49). Includes admission to keynote address, class sessions, course materials, trade show and business roundtable discussion groups. Call 912-754-3301. See you there!

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Small Business, Big deal