The Savannah Philharmonic, formerly the Savannah Choral Society, is a community-based organization performing professional-quality live choral and orchestral music. Having recently restructured and expanded to include The Savannah Philharmonic Chorus and The Savannah Philharmonic Orchestra, the group found itself ready for an update to their identity. We were excited to take on the challenge (we actually designed their past logo, a sample can be seen here) The challenge was to develop three logos that worked together and have a common style, while at the same time be able to stand on their own visually.

Drawn to the concept of free-flowing brush strokes to show the creativity and the energy of the choral group, Zach used watercolor and acrylic paint to create a series of brush strokes representing a lyre and a conductor that were then scanned. Some digital editing was done combining several of the paint strokes in Photoshop. Then the image was imported to Adobe Illustrator with text applied. This finished logo was then incorporated into their new website and print collateral.

Although a few of the other samples may not have come to light for this project, a few below are ones we were proud of.

To round out the package we put together a CSS site, allowing staff to update the and edit their own site.  Let it free. Visit their new site and give us your thoughts. www.savphilchorus.org.

Tags: Branding, Logo Design

This entry was posted on Tuesday, January 6th, 2009 at 11:52 am and is filed under Branding, Copywriting, Events, Illustration, Packaging, Print, Ramblings, Travel, Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.