Considering we never really know what’s  in our food, its good to know that All Natural Hardwood Lump Charcoal is just that, all natural. No chemicals, No additives, just natural charcoal, ala mother nature.

Then again, considering the philosophy and green practices of our longtime friend  Wood Products International, it’s no surprise to us that they chose this route.  Along with this product, they are also promoting the use of their All Natural Fatwood Firestarter stick. Are you seeing a trend here?

For the logo design and to maintain that clean, natural approach, we felt simpler is better.  Bright colors were used to draw the shoppers attention on the shelf, taking  advantage of  kraft paperstock that will serve as the packaging material for the bags. For the package design itself, we presented minimal use of illustration for the how-to steps.

We are also proud of the site design me put together as well. Take a look www.allnaturalcharcoal.com

Tags: Branding, Logo Design, Package Design

This entry was posted on Thursday, January 8th, 2009 at 6:10 pm and is filed under Branding, Copywriting, Food, Illustration, Packaging, Print. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.